Madex is your go-to platform to supercharge your concept development. There, Laila, our proprietary Research AI, helps you make sense of industry trends and market dynamics, providing deep insights into what your consumers think and want next.

Laila uses a powerful blend of community feedback, social and industry listening, and GenAI/LLMs to gather and analyze data. This dynamic three-tiered approach is what we call Triple Sourced Insights, and it ensures you get a balanced mix of qualitative and quantitative insights. It’s like having a supercharged toolkit for understanding your market and making smart, data-driven decisions.

Laila sources data from reputable platforms like Euromonitor, Statista, and Google Trends. Additionally, she gathers real-time insights from Lailas' Circle—a network of real-life influential individuals who discuss their opinions on topics ranging from fashion to femcare - this information is fed into the platform.

By combining these expert sources with real-world feedback and social media and industry insights, Laila ensures a layer of true-to-life validation that guarantees data accuracy and reliability.

We don’t use your information to train Laila. We take data security seriously and follow strict privacy rules to ensure data security and user confidentiality.

With Laila, you can dive into various types of research. Whether it's exploratory research to unearth key insights or concept testing to see how your product ideas resonate with consumers before launch, Laila has you covered.

We’re product managers at heart and while our platform is accessible to all, we still love to use the right terminology. So, if you’re new to research, here’s a quick primer:

What is Exploratory Research?
Think of exploratory research as a treasure hunt for insights. It's all about diving into the unknown, discovering patterns, and uncovering valuable information that helps spark new ideas and hypotheses, using both qualitative and quantitative research. Perfect for when you need to get the lay of the land and figure out what’s really going on.

What is Concept Testing?
Concept testing is like a sneak peek of your product’s future. It involves sharing your new product idea with your target audience to gauge their reactions and gather valuable insights. This way, you can tweak and refine your concept based on real feedback, ensuring it hits the mark when it launches. At Madex, our concept testing allows you to compare up to 5 different concepts, including those of your competitors, to assess the potential success rate of your marketing campaign. This comprehensive approach helps you understand which ideas resonate most with your audience and how your product stacks up against the competition.

Laila is your secret weapon for enhancing your marketing strategies. Using advanced AI and machine learning, Laila analyzes vast amounts of data to uncover trends, patterns, and insights that traditional methods might miss. She can identify the most effective channels, optimize your ad spend, and personalize your messaging to resonate with your consumers. By predicting customer behavior and preferences, Laila helps you create campaigns that are more engaging and impactful. Additionally, Laila provides real-time analytics and feedback, allowing you to adjust your strategies on the fly and maximize your marketing ROI. With Laila, you can transform your data into actionable insights, ensuring your marketing efforts are always one step ahead.

Laila helps define and segment your consumers, allowing you to focus your efforts on the most relevant consumer groups for your product or idea.

By providing precise insights, Laila helps reduce wasted resources and effort, promoting eco-friendly product development practices that minimize environmental impact.

We currently cover a wide range of feminine care sectors, including beauty, skincare, fashion, and hygiene—basically, any sector looking to serve female consumers in the GCC. We are also in the process of expanding to cover more sectors and regions.

You can start using Laila by signing up for a free trial on our website. Laila will guide you through the onboarding process to get you started quickly and effectively.

Our pricing is based on your specific needs and usage. Shoot us a message and we will get you a customized quote at sales@madex.ai.

Madex provides comprehensive support, including technical assistance.  Laila will happily chat with you to answer any of your questions - but if you need a bit more assistance, you can reach out to support@madex.ai. We have a rockstar team who is happy to help.